Showing posts with label markets. Show all posts
Showing posts with label markets. Show all posts

Saturday, April 27, 2013

Final Reflections


I embarked on the journey of taking this course on contemporary food activism from a humbled and somewhat naïve perspective when it came to food. I had only been introduced to Monsanto in October, and had no idea what the hype was about organic food, other than that it sounded cool and is commonly associated with what our generation calls “hipsters.” Upon completing this course, and specifically through my weekly blogging of issues relating to how food and food activism contribute to the construction of identity on both the individual and communal levels, I have learned an incredible amount. Not only did I gain new insights into pressing issues surrounding food and its production and distribution, but I was also able to consistently reflect on my own habits and identity as a consumer.


Throughout the course of the semester, I have come to understand that the category of food activism is more multifaceted than I initially anticipated. In focusing specifically on the effects of food consumption and activism on the formation of identity and community, I have also arrived at the conclusion that food activism’s effects on identity are just as multidimensional. While the thought of food activism used to conjure images of small farms and lab coat-clad scientists conducting research on seeds, it now evokes thoughts of labor and immigration policy issues, political protests, the historical role of agrarianism, the glorification of the farmer using popular culture, and romanticized farm tourism. Ultimately, my exposure to these less prominent facets of food activism in the 21st century, both from a broader perspective and through the lens of food’s impact on identity (the focus of this blog), has allowed me to examine their associated discourses and apply them to my own practices and beliefs as an increasingly conscious citizen.


From this class, I’ve learned that food is historical. Though our course is entitled “New Food Activism,” it’s easy to forget that the trendy tendencies to choose Whole Foods over Stop and Shop or desire to work on a farm after graduating from a pricy liberal arts college have roots (pun intended). The definitions of concepts commonly associated with contemporary food activism, ranging from ‘farming’ to ‘industrial agriculture,’ largely hinge upon how they were defined decades ago, along with how reactions to such definitions led to the large back-to-the-land movement experienced today. From a brief engagement with Pollan’s The Botany of Desire, we learned that each food has a past, a concept that I applied to my own understanding of the onion that has made my home region, the black dirt-rich Hudson Valley, famous decades ago.


Food is also global. I was particularly moved by our class discussion of the controversy of quinoa in the increasing distress it places for its Bolivian growers, as well as PETA’s response to this alarming article, revealing divergent opinions on the prioritization of food issues across the globe. Through my pioneer blogging experience, I also witnessed how the impact food has on identity is global—in Morocco, I observed vegetarian friends struggling with the dozens of questions and puzzling looks they received about their food habits, as well as how meat eating was foundational to many Moroccan traditions and religious rituals. Through a dissection of the concept of terroir both in the classroom and online, I’ve encountered the idea that food is directly connected to a sense of place, which is often strongly associated with nostalgia, and is a subsequently prominent factor in constructing both individual and national identity. 


And yet food is incredibly personal. My local onion represents a symbolic portion of local identity largely embodied by middle class residents and simultaneously incorporates the transnational identities of the immigrant farm workers producing such a ‘local’ entity. In class, we hashed out the ways in which ideas of the local are romanticized, relating to our discussions with Patti Close of Tufts Dining Services and local farmers. Like the onions of the Hudson Valley, Boston's Haymarket, which we visited and discussed, also exemplifies how global identities have fused on the basis of food to become local. Thanks to capitalism, different markets have revealed their attempts to exploit the recently popular concept of the local, in ways like selling home gardening supplies (evidenced by my Groables post) and making small-scale farmers sexy again (like in my posts about the Dodge Superbowl commercial and farmer-based dating sites). In attempting to focus more exclusively on the local, global markets and groups have converged on different ideas of the local, which affects the ways in which consumers, myself included, construct their own senses of local as part of their identities.


I've learned that food is cultural, and even racial. Through reading Slocum’s piece on the cultural appropriation and hierarchical arrangement of food and viewing promotional films like that of “Dean’s Beans,” I’ve witnessed how food can be used as a medium for highlighting difference on the basis of ethnicity and race. As our Haymarket guide noted, there are many events and locations in which foods and ethnicities comingle, creating spaces for both multiculturalism and a cohesive identity on the basis of food. In addition to bridging the gap between different cultures interacting in one place in the presence of food, food is also embodied by the culture in which it is consumed and discussed. With J. Crew’s “The Naturals” line, the idea of sustainable food as trendy manifests itself in eco-chic clothing, revealing how food can also be culturally appropriated. The concept that food is cultural also has the potential to connect with food as indicative of class, evidenced by our discussion of terroir and tastes of luxury as associated with place and context. Ultimately, food is both produced by the interaction of various cultures and identities, but also actively contributes to further cultural production. 


Food is not always gender neutral. In addition to our discussion of the female domination of the current back-to-the-land trend, which was supplemented by visits from female farmers and activists, my reading of Carol Adams’ The Sexual Politics of Meat illuminated the idea that men and women are not approached equally through the lens of food. In both my overall review of Adams’ book and blog post about applying Adams’ theory of the parallels between feminism and vegetarianism to the use of meat-based names to identify male genitals, I explored how food allows us to look at men and women in different lights. This is perhaps because of the ways we approach and treat animals to be used for food, exemplified in Adams’ discussion of the sexual mistreatment of cows in the dairy industry. The role of feminism in new food activism is reflective of both this argument that mistreatment of women is connected to the ways we treat animals and the historical prominent role played by men in the agricultural industry. While new food activism seems to focus on catalyzing change, moving away from capitalism and industrial agriculture, the pinnacle role of women in such efforts seems to be revolutionary in and of itself, and such a revelation has impacted how I identify myself as a female consumer and activist.


Food is, of course, biological and environmental. Our discussions of biopower and man’s domination of natural resources seem to be at the foundation of all food production, and yet they also point to another way in which food activism contributes to identity. I learned that the desire to feel attached to the physical land and, as many of my classmates have put it, “get your hands in the dirt,” is a quintessential element of the back-to-the-land movement. I got an especially strong sense of this trend both through our workday at a community garden and in hearing Amy Franceschini discuss her “Soil Kitchen” project, in which biology met community as locals swapped soil samples for soup. Though the environmental characteristics of food are obvious, they are also intricately connected to the ways in which food shapes our identities through social, historical, and economic processes.


And on that note, food is social. Above all other factors, the communities built around food appear to represent the most profound characteristic of contemporary food activism. Ranging from a classmate’s discussion of how food brought people together in the Occupy Boston encampments and the solidification of the local community in the film “The Garden” to spaces of food exchange that unifies consumers like Haymarket and Soil Kitchen, the social force of food activism is undeniable and prominent. As explored in my first blog post, the social communities created by food represent a wide spectrum of global and local, digital and personal, and urban and rural groups that have formed around common goals involving change in the consumption of food. I have observed how such communities, big and small, have the potential to impact how we construct our identities as consumers.


Food is political, and the politics associated with food often dictate its ability to foster communities, as I just described. In viewing “The Garden,” I understood how the future of a particular community that had been formed on the basis of a common space and approach to growing food could be placed in the hands of lawmakers and politicians. Politics directly related to corporate control of agriculture was a hot topic of discussion of the Occupy Boston movement, as discussed by a classmate, and the livelihoods of the migrant farm workers responsible for the cultivation of onions native to my home region of New York are directly determined by local and national politics. Despite the widespread contemporary desire to shift consumer focus to local food, it has become evident through both classroom discussions and research for this blog that some type of politics will always dictate the ways we engage with our food and consequentially how we shape our identities on the basis of food and food activism.


Food is economic. Just as it is ironic that national politics have the potential to permeate the trend and desire to turn to local food, there is tension between the fact that food activists are dissatisfied with the corporate domination of agriculture and the notion that it takes significant capital to be able to go “back to the land.” I am still struggling with this romanticized vision of leaving a private college to work in the dirt, for the fact that such a decision reveals a certain amount of privilege seems to conflict with the notion that farming is removed from the capitalist environment of the big city. I also wrote in several blog posts, including those about Groables, Farmers Only and organic clothing lines, about the irony existing in the fact that the very corporations these back-to-the-land enthusiasts and activists are attempting to avoid are successfully capitalizing on this desire to be more local and green. Whether food is consumed locally or internationally, capital is involved, and the honest truth is that money is the factor around which we, as both consumers and a nation, make plenty of decisions regarding food.


But what is most impressive about all of these different aspects of food is that they are all interconnected, as are their similarly multidimensional effects on identity, shaped through food. While dragon fruit in Vietnam is both historical and highly political, the connection between meat and women as facilitated by Carol Adams is gendered, social, and historical, all in one. My local New York onions are historical, personal and symbolic, and yet those responsible for their growth represent migration on the global scale, as well as the politics surrounding US immigration. I have been able to apply my understanding of the interconnectedness of aspects of food activism to one particular component, that of identity and how food fosters community, and I have witnessed how the same interconnectedness is also prominent in a zoomed-in examination of how food shapes identity. After a semester's worth of food-related discussions, I'm definitely hungry, but now I know that going forward I will be even more conscious of what I choose to put in my mouth and how my food choices shape my identity as a consumer.

Sunday, April 21, 2013

Bougie Foodies

As this class quickly draws to a close, I'm realizing that one of the biggest components of the food movement that I'm still grappling with in a big way is its trendiness. A good friend of mine shared a hilarious article from the satirical website "Betches Love This," referring to a select breed of elite women who cast themselves as "betches" (defined by Urban Dictionary here and the source site itself here) on the basis of their wealth, constant acknowledgement of their material goods, and elite preferences and habits. This particular article related to these self-proclaimed "betches" and their affinity for the ever-popular Whole Foods chain, for reasons not directly related to the quality or activist ambitions behind the food, but rather simply for the high prices of their food products that give them an elite status. The author writes, "Betches love Whole Foods for the obvious reason that it is so f***ing elitist...the fact that our bag of grapes is certified organic gives us the right to be certified superior." 

This page pokes fun at the trendy foods of the contemporary food movement's most avid followers, ranging from kale to flax seeds to soy. I find it fascinating that this site is simultaneously poking fun of these conceited elitist consumers the same way I find myself doing so, but also providing a justification that I can, sadly, actually believe. I can definitely testify that I've come across these types of people--not necessarily those who walk around preaching about how "bougie" they are, but who cling to the prestige that shopping at a store like Whole Foods supposedly gives them. Take a good friend of mine, for example, who is a standard yoga-doing, tea-sipping, Anthropologie-shopping, Southern California-bred foodie. If you ask her what she's eating, the answer you get will never be "chicken and snap peas," but rather "organic chicken and organic snap peas." It's like she's expecting me to say "ooh, ahh" in response to this deliberately added descriptor, but it really just makes me roll my eyes.








I came into this class thinking that the reason I opted for Shaw's or even Trader Joe's (which, I might add, is definitely high up on my foodie list but not nearly at the Whole Foods level) on my Sunday shopping trips instead of Whole Foods was because it was too expensive and I am healthy enough (read: never get sick) that I didn't feel like I needed to buy everything organic. From this class, I've learned that while some people live and eat organic and trendy smart/health foods for reasons relating to food justice/activism or substantial personal knowledge relating to nutritional value of such higher quality food, there are so many others out there who do it just for the status, like my friend. I've realized that these latter people make me nuts. Now that I've taken this course and exposed myself to the world of food activism, I've told my elitist, Whole Foods-shopping, organic label-clinging friends that I actively opt out of participating in that superior grocery shopping habit because I don't want to be associated with those, betches included, who make such decisions as consumers on the basis of status and not on the basis of true principles. I told my self-proclaimed 'foodie' friend about issues of food deserts, justice, and sovereignty that we've discussed in class, and she had no knowledge of such contemporary problems, which made me even more infuriated. After all, the very people we proclaim to be fighting for in the world of food justice couldn't afford to buy your organic this and that at Whole Foods anyway, right?



(An alternative perspective)

I originally gave this blog the cliché title of "I Am What I Eat," and I now support that statement and its application to my status as a consumer more than ever. I still haven't developed my own complete stance on organic food in relation to its adoption as a status marker, but you probably won't catch me at Whole Foods anytime soon (unless it's for their hand-ground peanut butter, because you can't beat that, bougie or not).

Sunday, March 31, 2013

Dragon Fruit & National Identity



This past Friday, I found myself at our semi-annual Anthropology Symposium here on campus, where fellow Anthropology students have the opportunity to present both longer research papers and brief, innovative projects or proposals. One of my classmates, Mae, shared a portion of her thesis about the role of dragon fruit in Vietnam, where they are considered to be a staple item of both the local diet and culture, despite having originated in Central America. Through this presentation, I was most struck by her discussion of how this fruit that has become local, though foreign in origin,  has substantial political, economic, historical and symbolic value, all of which contribute to the identity of its Vietnamese consumers. I found Mae's presentation to exemplify the goal of this blog: to illustrate how food and the movements surrounding its production and consumption contribute to both individual and communal senses of identity.

According to Mae's presentation, not only is this precious dragon fruit representative of the contested relations between Vietnam and China, but it also represens both a point of commonality between the two neighboring nations and a symbol of authentic Vietnamese identity. This contradictory yet dually purposeful role of dragon fruit, as highlighted by Mae, is exemplified in grocery store observations, where the color of the inside of dragon fruits (Chinese red or Vietnamese white) is hotly debated and where customers reveal their trust in dragon fruit, for it is surely authentically Vietnamese and undoubtedly free of chemicals that may have been injected in foreign fruits. While Vietnam competes with China in the fruit market, the dragon fruit seems to contribute to the Vietnamese national identity by both straddling the border between these two countries and yet continuing to be labeled as securely Vietnamese.



These roles played by dragon fruit as a symbol of Vietnamese food values with political, economic, social and historical implications not only secure the fruit as a local food, as argued by Mae, but also seem to contribute to a national identity, further solidifying what is perceived to be Vietnamese, and what is not. Mae's presentation of her research reaffirmed in my mind just how crucial a role food can play in the formation and reinforcement of identity on both an individual level, for those grocery store customers reinforcing their nationalism by selecting a fruit they believe to be truly local and therefore safe, and on a national level, as the dragon fruit symbolizes the nation's past and present relations with neighboring China. After listening to Mae's presentation, it seems clearer to me than ever before that we truly are what we eat.


Friday, March 1, 2013

Buying the 'Local'


For the past few weeks, many of our class discussions have found their way back to the central topic of the strong contemporary desire to consume locally, as a means of pushing back against corporate agriculture and environmentally unfriendly consumption of products being imported or shipped across the country. We've spoken to representatives from our dining services here at Tufts and from a local farm, all of whom mentioned the importance of consciously seeking out local produce and facilitating the connection between producer and consumer as best as possible.

This morning, a certain television commercial caught my attention and invoked a sense of 'local' again in my mind, but from a different angle. This ad was sponsored by Miracle-Gro, showcasing its new "Groables" product. As the commercial states, these easy-to-use pods are perfect for those who are either too inexperienced or, to be frank, too lazy to grow plants the traditional way; they make planting as least labor-intensive as possible.

 So what does a product like this indicate about the current state of food activism? For starters, as mentioned in a previous post, the last decade or so has been dominated by a "back to the land" movement in which many consumers are trading in their canned or imported foods for fresh, local products, especially those whose labels read "organic." The decision and ability to consume locally becomes part of an individual's identity as someone demonstrating his/her personal awareness of choices made pertaining to food, accompanied by the joining of a growing (pun intended) community of self-proclaimed "foodies."

The epitome of consuming locally comes in the form of gardening, because it allows a consumer to be as close to the food to be consumed as physically possible. This sense of 'local,' accompanied by the desire to distance oneself from the capitalist corporations behind agribusiness, has unfortunately been captured by companies like Miracle-Gro. In transforming the idea of growing locally into an industry, evidenced by the sales of products like "Groables," major companies like Miracle-Gro are capitalizing on the desire of many Americans to identify with the consumption of local food. There are upscale "Grow Your Own" shops, expensive workshops focused on how to create a sustainable home garden, and dozens of highly-grossing gardening magazines that have turned the 'local' into a national industry. Ultimately, the corporate, capitalist-driven industry that has given way to disgruntled consumers seeking to go back to the land themselves has managed to exploit the very consumers seeking to avoid them at all costs.